Google Gives Up Scanning Personal Gmail

24. July 2017.

Google recently announced the end of its policy of scanning user emails for targeted advertising purposes — a controversial practice that riled privacy advocates and spurred legal challenges. Gmail is the world’s most widely used email provider, with more than 1.2 billion users. Google attributed its decision to gains it has made in the enterprise. Its G Suite business over the past year has more than doubled in size to 3 million paying corporate customers, who are not subject to the scanning process.

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