Amazon Starts the Clock on Prime Day Hoopla

24. July 2017.

Amazon has set its third annual Prime Day promotion for July 11, promising its biggest-ever promotion with 30 hours of deals starting at 6:00 p.m. PT on July 10. The company has expanded the event to China, India and Mexico, to reach a total of 13 international markets. Amazon will go head-to-head with some of its most important international rivals, including Chinese e-commerce player Alibaba, as overseas sales have become an increasingly important share of the e-commerce mix.

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