Has Marketing Automation Started Making Sense?

27. September 2017.

B2B marketing automation has a long way to go, suggest the results of a recent survey of more than 350 marketing professionals. Act-On Software commissioned Econsultancy to conduct the research for its State of B2B Marketing report released last week.
Only 51 percent of respondents said the CMO or equivalent took a keen interest in marketing automation, and just 37 percent said the issue got executive support outside the marketing department. Marketing automation “is a rapidly evolving industry,” noted Meg Columbia-Walsh, CEO of Wylei.

Original Source

0 0 votes
Article Rating

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
0
Would love your thoughts, please comment.x
()
x
Register New Account
Login to Detarplus.com
Reset Password