Barclaycard puts modern twist on classic treat with ‘contactless’ ice cream cones

Barclaycard has put a unique, modern twist on a classic summertime treat in the U.K. with the introduction of a self-service ice cream van that will enable customers to pay with either a contactless card or mobile device.

The upgraded van consists of two separate queues, enabling ice cream fans who want a simple vanilla cone to pay and pour their own ice cream in less than 60 seconds, freeing up the vendor to take orders simultaneously for other orders.

“Ice cream vans have long been a real staple of British summertime and to mark the 10th anniversary of introducing contactless to the U.K., we wanted to celebrate this popular tradition with a prototype that gives it a modern makeover,” Tami Hargreaves, director of innovation and partnerships at Barclaycard Mobile Payments, said in a press release.

Barclaycard tested the van earlier this week at the Riverside Slice venue in London.

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