Alipay continues to expand merchant acceptance with GNC deal

9. October 2017.

Alipay and GNC Holdings Inc., a global specialty retailer of health, wellness and performance products, last week announced a partnership to bring GNC’s health and nutrition related products to millions of Chinese consumers, according to a press release.

As of July, all of Alipay’s more than 520 million registered users can purchase GNC’s vitamins, supplements, minerals, herbs, sports nutrition, diet, and energy products using Alipay to pay on GNC.com.

GNC said the partnership is part of its ongoing effort to serve the growing interest by Chinese consumers in buying health and nutritional products from the U.S. as the country becomes more health conscious. China’s vitamins and dietary supplement market is expected to increase to $28.7 billion by 2021, according to Euromonitor International.

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