Alipay has signed separate memorandum of understandings with Finpro (Finland), Svensk Handel (Sweden) and the Scandinavian Tourist Board, which will enable merchants across the Nordic region to accept payment via Alipay and reach Chinese customers before, during and after their visit via Alipay’s in-app marketing platform.
“As part of our globalization strategy, we are focused on working with local partners to bring this smart lifestyle to Chinese tourists, no matter where they go,” Douglas Feagin, president of the international business division for Ant Financial Services Group, said in a press release.
Over 500 merchants in Finland already accept Alipay and are searchable on Alipay’s Discover Platform, including well-known brands in Helsinki such as Marimekko, Iittala and Marja Kurki.
Finland’s latest addition to the Alipay ecosystem is retail giant Stockmann. ePassi, a leading e-payment company in Europe, and the largest e-wallet in Finland, has been working with Finpro, a government owned organization promoting trade, investment and tourism in Finland, to promote Alipay among merchants in the country, according to the release.