Salesforce’s IoT Strategy

29. November 2017.

Salesforce is a large and well-disciplined development company. It’s pretty good at marketing too. It continues to innovate in all product areas, from core platform to applications, and the one criticism I’d make is that it’s information overload at times. Lately Salesforce has made a big deal of adding its AI product, Einstein, to every application area to provide insights and stack rank options. Given that this is Einstein’s first year, it’s not surprising that the foundational layer looks similar across all of Salesforce’s disciplines.

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