Amazon puts new focus on its Amazon Coins virtual currency

“Introduced in 2013, the Amazon Coins platform represents a different means of encouraging consumers to pay for apps and in-app purchases. Instead of seeing a dollar amount associated with their purchase, app developers show the purchase amount as coins… The idea is that the more Coins you purchase, the more you’ll save on the purchase […]

Read the rest of Amazon puts new focus on its Amazon Coins virtual currency at NFC World.

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