Customer engagement and loyalty platform Hatch Loyalty and Buy It Mobility Networks have announced a commercial partnership that gives gas stations and convenience stores the ability to develop loyalty programs that offer shoppers relevant and meaningful rewards based on purchase behavior, according to a press release.
The partnership will enable consumers to participate in retailers’ loyalty programs through their mobile apps, triggering personalized marketing offers and communication while simultaneously increasing sales for the retailer, according to the release. For example, a trucker who pays for fuel with a gas station’s mobile app might be offered a coupon for a sandwich he purchased the last time he visited the same truck stop.
“We believe in creating a solution where everyone wins,” Hatch CEO Dan Gloede said in the release. “With the ease and convenience of Buy It Mobility’s commerce platform paired with our personalization capabilities, we’re bringing a solution that will immensely benefit the fuel and convenience store space on many fronts.”