Advances in technology — including speech analytics, metrics, a wider array of scrabble data, and perhaps even big data — are making gamification a must-have tool in CRM, call centers, collections, sales and other business areas. Technological advances have enabled the design of games that offer employees incentives to make customers happy. For example, ConnectLeader in July unveiled its TopRung sales gamification and performance management tool, which works with Salesforce. CRMGamified offers a gamification platform for Microsoft Dynamics.
