GameStop Announces Subscription Rental Service, ‘PowerPass’

30. October 2017.

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GameStop announced a subscription video game rental service yesterday, according to news from TechCrunch. The service, called “PowerPass,” is only available in six-month increments.

Subscribers can rent video games from within GameStop retail locations, Mashableadded.

Through the rental subscription service, consumers will be able to rent an unlimited number of pre-owned games within the six-month period. PowerPass will cost $60 per subscription interval. Subscribers are able to keep one game video game at the end of the period, TechCrunch stated. Consumers must sign up for GameStop’s loyalty program, Power-Up Rewards, in order to become eligible for the rental service.

The Power-Up Rewards program was revamped last year, altering it so that rewards points were redeemed automatically.

“Many of our Power-Up Rewards members have asked us to send them their rewards automatically upon hitting a certificate reward threshold,” Frank Hamlin, chief marketing officer at GameStop, said in a statement. “We listened to our customers and are now giving them the option to customize their reward experience, helping our customers track their accounts in real-time, while keeping more money in their pocket and offering a more personalized experience.”

TechCrunch said that GameStop shares fell 8 percent in the wake of its most recent earnings report. The video game retail portion of its business shrunk by 3.4 percent in Q2.

TechCrunch suggested that a video game rental program may be a way for GameStop to leverage its pre-owned games inventory and increase revenue through subscription fees.

The program will launch on Nov. 19, Mashable stated.

To learn more about how subscription commerce is changing the face of retail, download the PYMNTS.com Subscription Commerce Conversion Index, a Recurly collaboration.

The PYMNTS.com Subscription Commerce Conversion Index™ measures frictions that exists in the digital shopping experience for subscription services and products and how they affect the final conversion rates for a merchant. This index analyzes why certain sites are better at converting sales than others by examining several pre-payment factors that generate either friction or sales.

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