Cubic to provide Los Angeles area with regional smart card transit platform

6. February 2018.

Cubic Corporation’s Cubic Transportation Systems business division has been awarded a contract with the Los Angeles County Metropolitan Transportation Authority to deliver an integrated mobile app in support of the regional contactless fare system in that area, according to a press release.

TAP links 24 transit agencies across the Los Angeles region and the app will provide travelers with a range of convenience tools to enhance their daily commute, according to the announcement.

Additionally, Cubic will provide a merchant app for retailers who sell and load fare products on TAP cards. The app will have access to the full TAP product catalog and allow retailers to select from available pass types and stored value amounts.

Once a payment is made, retailers are able to load the product to a traveler’s TAP card via the NFC reader/writer interface native to an Android tablet, phone or accessible point-of-sale terminal. As an added benefit, the connection to the new TAP account system may facilitate members of eligible enrollment categories to receive discounts and/or rewards.

“This is an exciting time for the TAP program, because with the addition of new apps and connecting features, customers will be able to get the latest commute information, make a fare purchase, use their mobile device as a TAP card and complete their journey using transit, bikeshare or other multi-modal programs,” said David Sutton, executive officer for Metro.

Cubic’s traveler app will support smartphone users by providing a variety of TAP card and account management features including:

  • TAP account management integrated with Metro’s www.taptogo.net website, allowing users to fund TAP card loads and other services from a single regional account, including bike, ride or car share and parking, which can be booked as part of an integrated journey plan straight from the app.
  • Order a virtual TAP card for the ability to tap and pay with a smartphone.
  • Receive account balance, pass expiration and related service alerts via push notifications and in-app alerts, including real-time arrivals for buses and trains.
  • Registration and management of TAP card, TAP account balances and loading value/passes to TAP cards.
  • Participation in travel-driven promotion and incentive programs.
  • Integration with fare subsidy programs and ability for the unbanked to load cash at participating retailers and TAP vending machines.

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