Verifone and Alipay are expanding their global partnership to enable select Lacoste U.S. stores to accept Alipay, according to a press release.
Lacoste is a French, sport-inspired lifestyle brand.
Verifone and Alipay began partnering in 2016 to enable merchants in Europe and North America with Alipay acceptance in stores, and drive brand visibility, traffic and sales through its in-app marketing tool, according to the press release. With Verifone’s mobile point-of-sale, retailers can accept Alipay in stores and implement marketing campaigns targeting Chinese consumers who use the Alipay app.
“Chinese travelers love brands like Lacoste and we are thrilled to partner with Verifone to simplify their checkout experience at select Lacoste stores nationwide,” said Souheil Badran, president of Alipay Americas, in the release. “Through Alipay, Lacoste stores will reduce payment and language barriers these travelers encounter at the register and ensure they have the most positive in-store experience during their visit.”