Women-Owned Firms More Active on Social Nets

Small businesses use social media extensively, suggest the results of a recent Clutch survey of 351 U.S. firms with fewer than 500 employees. Overall, 71 percent of the respondents used social media for business purposes, and those affiliated with firms owned by women reported heavier use. The indication that businesses owned by women use social media more “identifies a known personality difference between men and women,” observed Rob Enderle, principal analyst at the Enderle Group. “By nature, women tend to be more social.”

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