HubSpot Sales Exec Brian Signorelli: Get Your Prospects to Call You


A number of trends have taken hold in the CRM space, according toHubSpot Sales Exec Brian Signorelli. “One of the first things that stands out to me is that, ironically, despite all the money that is spent on CRM overall, sales reps aren’t spending that much time there,” he said. “Instead, reps are using all these tools that are connected in some way to CRM, like email or sales acceleration. As a former sales rep, I get that. The second big trend that I see is that the sales tech ecosystem is really booming.”

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