PayPal, ebizmarts join forces on new “omnichannel” payments system

PayPal is working with with point-of-sale provider ebizmarts, which has developed what is called an omnichannel payment system to help retailers “deliver the best of both worlds when it comes to shopping in-store,” according to a blog post from PayPal.

The particular endeavor is an expansion of the companies’ two-year old partnership that will combine PayPal’s mobile card product, PayPal Here, with ebizmarts’ iPad-based app, Magento. Together, the product can help retailers synchronize online inventories and in-store product suites.

PayPal said products, pricing, customer requests, redeemable coupons, orders and returns can all be managed by in-store staff via Magento, while the Here card reader enables payments, according to the blog post.

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