In-store centric consumers do not have high participation rates in…?

18. June 2018.

loyaltyrewards programs

The lack of strong participation in store-oriented segments is concerning. It suggests that many loyalty programs are not accessible to the buying patterns of in-store consumers. Either physical merchants need to step up their game, or call it quits on loyalty programs for in-store shoppers…

The Customer Merchant Experience, by Karen Augustine

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