New AI-Driven Strategy Aims to Heat Up B2B Sales

25. August 2018.

EverString, a San Mateo, California-based startup that offers artificial intelligence software for business-to-business sales, marketing and operations teams, hasy released FIRE, a four-point strategy to improve sales performance. The FIRE methodology is designed to unite and simplify the goals of sales and marketing teams. “FIRE” stands for Fit, Intent, Recency and Engagement. The strategy has been incorporated into EverString’s predictive analytics platform, which uses AI and machine learning.

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