Looking to raise capital, launch a product, and grow your business? Crowdfunding could be the answer. “Crowdfunding is more than just the money,” remarked Justin Giddings, CEO of The Kickstarter Guy. “In some ways, it is the perfect laboratory to explore and develop the market viability of your project. If you can launch a new brand and attract thousands of people within a short time frame, it becomes a mile marker of the consumer readiness of the product. Plus, it’s just good marketing. … and your target market is paying you for it.”
