The Social Utility 2

4. September 2018.

Social is nearing the end of its “hypecycle.” During that early phase, an innovation is seen as everything from a cancer cure to free lunch. Most of the claims prove baseless, but then something curious happens. Users take another look and discover some things that the innovation is a perfect fit for. As for social, there’s a really good case to be made for technology that helps you keep in touch with your 200 besties and not the thousands who decide to follow you because they thought some snarky remark was fun.

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