AI-Driven Marketing Offers High Hopes to B2B Firms

4. September 2018.

Versium has announced a partnership with LiveRamp, an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. The partnership will let companies perform online targeting of offline business professional data that often is housed within their own CRM systems. LiveRamp customers will get access to Versium’s modeling engine to create custom audiences optimized for their likelihood of engagement.

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