Chicago, August 15, 2018 –To meet the evolving needs of consumers, TransUnion (NYSE: TRU) announced today the launch of Mobile Offers NowSM. This innovative solution helps financial institutions respond to increasing consumer expectations to be served when and where they choose.
Mobile Offers Now leverages TransUnion’s existing Find My OfferSMplatform to provide consumers with instant access to prequalified credit offers through a simplified, SMS-initiated, mobile experience. The technology seamlessly integrates real-time credit decisioning with consumer and device authentication, creating a secure, personalized and dynamic user experience.
“To stay competitive in an increasingly digital world, financial institutions know that they need to reduce unnecessary friction and poor experiences to attract and keep good consumers,” said Dane Mauldin, chief product officer at TransUnion. “Consumers are demanding faster ways to find offers and apply for credit when and where they need it. With Mobile Offers Now, they may simply text a key word to instantly check for prequalified offers across numerous credit products, providing a path to credit through a completely digital application process.”
Mobile Offers Now, enabled through a strategic partnership with iLendx, LLC., is the first release within a turnkey Digital Lending suite that is fully integrated with TransUnion’s decision technology. These solutions are intended to replace the traditional credit application with an intuitive workflow that takes the consumer from prequalification to funding in just minutes, with the option to deepen the relationship by offering auto, HELOC, credit card or unsecured lending products during a single session.
“This solution will enable financial institutions to quickly expand their digital presence and adopt new channels for attracting and retaining customers who expect technology and convenience,” said Andy Ivankovich, CEO of iLendx. “Less than 10 percent of banks can originate loans digitally and many banks face barriers to implementing their own digital platform. The suite of digital lending solutions will help financial institutions reach new demographics, enter new markets and reduce origination costs while boosting their bottom line.”
For more information about Mobile Offers Nowand TransUnion’s new Digital Lending suite of solutions, please click here.
TransUnion is a leading global risk and information solutions provider to businesses and consumers. The company provides consumer reports, risk scores, analytical services and decisioning capabilities to businesses. Businesses embed its solutions into their process workflows to acquire new customers, assess consumer ability to pay for services, identify cross-selling opportunities, measure and manage debt portfolio risk, collect debt, verify consumer identities and investigate potential fraud. Consumers use its solutions to view their credit profiles and access analytical tools that help them understand and manage their personal information and take precautions against identity theft. www.transunion.com
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About iLendx, LLC.:
Based in Texas, the team at iLendx creates innovative digital lending and banking capabilities for financial institutions. As a strategic partner of TransUnion, iLendx, co-developed Mobile Offers NowSMa platform that delivers credit offers directly to a bank’s customers through mobile device technology. iLendx is also the creator of the Digital Lending Experience (DLX), a subscription based platform for financial intuitions which revolutionizes the origination of auto loans, credit cards, unsecured loans, HELOCs and new account opening for checking & savings products. DLX is used by large institutions like AAA, credit unions and community banks like Broadway National. www.iLendx.com