The Fine Art of Winning Over Gen Z Consumers


From generation to generation, retail has evolved into a global business. Gone are the days of the local corner store. Today’s consumers have access to products from across the world with a simple click of a button. Even brick-and-mortar stores are adapting to e-commerce as retailers find innovative ways to incorporate online orders into the storefront to accommodate their shoppers’ expectations. While retailers have been doing their best to appease the current generations of customers, it is time to prepare for Generation Z.

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