Disney+ Launches New Era of Streaming, With a Few Hiccups

Disney+ Launches New Era of Streaming, With a Few Hiccups | Online Entertainment | TechNewsWorld

<!–////–>

(function(i,s,o,g,r,a,m){i[‘GoogleAnalyticsObject’]=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,’script’,’//www.google-analytics.com/analytics.js’,’ga’);
ga(‘create’, ‘UA-9357282-1’);
ga(‘send’, ‘pageview’);

!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,’script’,
‘https://connect.facebook.net/en_US/fbevents.js’);
fbq(‘init’, ‘535191343593734’);
fbq(‘track’, ‘PageView’);


<!–////–>

Welcome Guest | Sign In

<!–////–>

TechNewsWorld.com


<!–////–>
<!–////–>


<!–//<![CDATA[
document.write('

‘);
//]]>//–>

Disney+ Launches New Era of Streaming, With a Few Hiccups

By Peter Suciu

Nov 14, 2019 10:23 AM PT

<!–////–>

disney+ content could be broad enough to challenge netflix

The much-anticipated Disney+ streaming service officially launched on Tuesday in the United States, Canada and the Netherlands. In the first 24 hours, the app was downloaded 3.2 million times. Demand for the new over-the-top streaming service prompted the company to announced that it had exceeded its highest expectations — but with problematic results.

Many users were unable to launch the app on its huge opening
day. Forty-two percent of users had problems just logging in, while 57 percent
reported video streaming issues, according to Internet traffic monitoring site Downdetector.

Those who had problems connecting took to social media to complain,
and a common refrain was that even when they could log on and start
streaming, the service crashed repeatedly. However, there was some
levity as well.

Much of this is par for the course when it comes to streaming
services, which all too quickly can overwhelm a provider’s ability to
deliver content. HBO Go and HBO Now, the streaming services of pay-TV
giant HBO, experienced crashes during the season premieres and season
finales of True Detective and Game of Thrones — and in those cases it was a single program that triggered a temporary outage.

“Some teething problems aren’t unexpected,” said
Dan Cryan, principal analyst at MTM London.

“They had a fantastic number of subscribers, and the problems that
users experienced are unlikely to be a long-term issue unless it
persists,” he told TechNewsWorld.

However, it isn’t clear — problems aside — how many of those
customers will remain for the long run.

“The numbers are meaningless at this point,” suggested Colin Dixon, principal analyst at
nScreen Media.

“There were a number of offers that essentially created an
artificially high spike of users,” he told TechNewsWorld.

House of the Rising Mouse

The arrival of Disney+ could be the biggest game changer in the OTT
space, simply because of the sheer volume of content it offers.
Disney+ is home to content from Walt Disney Studios, 20th Century Fox,
Marvel Studios, Pixar and Lucasfilm. It is the home for Star Wars, Marvel superheroes and The Simpsons.

Out of the gate, subscribers already gained access to more than 500
movies and 7,500 TV episodes — including new exclusive programming — and
that number will increase over the next few years. This breadth of
content could give the Mouse House a major advantage over rival
streaming services that have entered the market in recent years, and
could put Disney+ toe-to-toe with industry giant Netflix.

At present Disney+ is available for US$7 a month in the United States, or
$70 a year, which breaks down to $5.83 a month. That is less than Netflix’s low end rate of $9 a month, but it should be noted that Disney+ offers four simultaneous streams as
well as 4K/UHD content. The pricing is about half the fee for HBO
Now, or the upcoming HBO Max.

“The free offers and the $7 price are helping inflate the numbers, but
they probably won’t keep that price for long,” said Dixon.

In addition to those who are paying for the service, Verizon limited
wireless customers are being treated to a free year of Disney+, a fact
that could help explain Tuesday’s outages.

“There were other numerous deals for those who signed up early,
including ‘park pass’ and Disney credit card holders — so building up
to launch there were ways to get it for even less than $7,” said MTM’s Cryan.

“This is important, because if you are trying to build scale quickly
you need to be aggressive in pricing,” he added. “It is entirely
possible that the pricing will go up. The library is impressive now,
but they haven’t really gotten into the commissioning process for more
original content, and a few movies released over the summer aren’t yet
available. As this content arrives, the prices could change to reflect
it.”

Streaming Support

Since announcing the service, Disney+ has received solid device support
— and will be available via a plethora of devices that include Amazon
Fire TV devices, Apple TV, iPhone iPad, Android handsets/tablets/TVs,
Google Chromecast devices, Roku boxes/sticks, Samsung and LG smart
TVs, and video game consoles, including Microsoft’s Xbox One and Sony’s
PlayStation 4.

“Disney followed the base rule for launching any form of music/video
delivery service, and that is going to where the customers are,” said
Cryan.

This is a playbook other services also have followed successfully.

“Apple+ isn’t going to be restricted to Apple devices, just as Prime
Video isn’t restricted to Amazon devices — but it did take quite a
while for Apple and Amazon to work out a deal,” Cryan observed.

“However, for Disney+, support on all these platforms was all but
guaranteed,” he noted. “Now, that said, it is less clear from what we
know at this moment whether a service like NBC’s Peacock will have
this support when it launches.”

Offline Support

Disney+ is also unique in that at launch it provided unlimited mobile
downloads for offline viewing. Subscribers can download to
as many as 10 mobile devices, including tablets. There is no limit to
the number of titles that can be downloaded for offline viewing.

“We need to be clear that you still don’t ‘own’ the content you
download, in that you own it only until you stop subscribing,” said
Cryan.

Other services already are taking this approach.

“Apple+ will be generous about downloading content to devices out of
the gate, and Netflix lets you download their original content — but
notably not the Disney content on Netflix,” Cryan pointed out.

The importance of the ability to download vs. stream could depend on the
market. In cities where people commute by public transportation it
could matter more.

“We’ve seen in cities like London, people download a lot of content to
devices — but in America, where people drive to work, it may matter
less,” said Cryan. “Right now the ability to download content is not
really a large driver for subscribers, but it still adds value to the
product.”

The New Sci-Fi and Fantasy Service

Disney+ arrived with a huge amount of content from the Disney archives, as well as from the other companies under its corporate umbrella, but today streaming services rely heavily on original content to draw in subscribers.

In this case Disney+ has pulled out the sci-fi guns with The
Mandalorian
, one of the biggest-budget series to date. Set in the Star
Wars
universe after Return of the Jedi, it stars Pedro Pascal —
who starred on HBO’s Game of Thrones and Netflix’s Narcos — as a bounty hunter. The show promises to be a mix of the Star Wars saga and a Clint Eastwood western.

Another Star Wars series, a prequel to the film Rogue One, is in the works.

The streaming service also has lined up a “magnificent” seven live-action series, based on Marvel superheroes, the first of which will arrive next year.

“We need to see what happens to the subscribers after they’ve watched
The Mandalorian,” said nScreen Media’s Dixon.

“People could flee the service, and it isn’t clear that those who are
coming for Star Wars and The Avengers are going to stick around for Beauty and the Beast,” he added.

It could be wrong to dismiss Disney+ as a “geek-oriented” service, just “because they have Avengers: Endgame, the highest-grossing film of all time,” remarked Cryan.

“Yes, it is easy to think of Star Wars and Marvel as geeky, but look
at the box office, and they massively dominate it,” he added.

“More importantly the Disney brand has a strategy mixture of ‘kids and
princess’ films in one bucket, and Star Wars and Marvel in another; but
they also have the NAT GEO content, which fits with the animal
documentaries they’ve done successfully for years,” Cryan pointed out. “Together this is as broad as possible.”

Family Focused

Where Disney+ could draw in subscribers beyond the Star Wars and
superhero fans is with its archival content, which includes TV
programming such as The Simpsons and, of course, the animated films in
the Disney vaults.

“This is why the core group that will come and stay could be the
families with young children,” said Dixon.

The ability to download those movies could give kids a way to watch
and rewatch those films on an endless loop.

“Parents can subscribe, download whatever film the kids want to see
onto a phone or tablet, and press play whenever they go out,” Dixon
suggested.

“However, the most important thing to keep the rest of the subscribers
is going to be content, and Disney could be stretched thin,” he said.
“Disney might be the biggest content producer — but unlike Netflix or
Amazon they have other brands, including cable channels, to bring
content to.”

Content Warning

Beyond the glitches on launch day, Disney+ faced a bit of backlash for
its handling of its vintage content, some of which arrived
with a warning that viewers could encounter “outdated cultural
depictions.”

This warning was included in the descriptions for
such content as Dumbo, Lady and the Tramp, The Jungle Book and The Aristocats.

“This program is presented as originally created. It may contain outdated cultural depictions,” Disney’s description states.

Disney+ has not explained officially what the outdated depictions are,
but it is likely they are racial stereotypes embodied in certain characters and even in some songs — notably the “We Are Siamese” song included in the original 1955
version of Lady and The Tramp, but wisely removed and replaced in the
newly released live action version.

“Disney handled this as well as could be expected — Dumbo is a good
example, as it is beloved film, but on the other hand literally features ‘Jim Crow,’ so it is a difficult needle to thread,” said Cryan.

“It seems like a reasonable approach that was well thought through, as it gives fans what they want, while appealing to modern sensibilities,” he added.

One film that Disney+ viewers shouldn’t expect to see is the 1946 release of Song of South — about the only “classic” from the Disney vaults not to be released on home video in the U.S.

What It Means for Netflix

With so much original and archival content available, Disney+ has an
advantage over Apple TV+, which debuted earlier this month. Disney+ also could be a major competitor to Netflix. The licensing of content will come into play.

Netflix has been the home to many Disney films, including the Marvel
releases and the latest Star Wars titles, and most of those
will be making a jump — not to lightspeed but to Disney+. This could
impact Netflix a bit.

It is complicated, as some of the Disney films released from 2016 to
2018 could move to Disney+ only to return to Netflix in a few years.
However, the Disney catalog should be built up by then — and Disney+ and Netflix could likely live side-by-side as streaming services.

Netflix may have reached as many households as it can.

“As that happens, there is the risk of churn, and as significant content
is available on other platforms that risk of churning goes up,” said
Cryan.

Netflix does have a huge lead, and it understands the competition from
other services.

“They are entering a more competitive market, but Netflix won’t likely
see a drop in subscribers,” Cryan predicted.

“However, the tide is turning, and this comes as other services now
cost less money, so Netflix as the best value is being eroded,”
he explained. “However, it will be interesting to see if Disney+
maintains its momentum in the coming months.”



Peter Suciu has been an ECT News Network reporter since 2012. His areas of focus include cybersecurity, mobile phones, displays, streaming media, pay TV and autonomous vehicles. He has written and edited for numerous publications and websites, including Newsweek, Wired and FoxNews.com.
Email Peter.


#shareleft { display: absolute; position: fixed; top: 250px; margin-left: -125px; }
.st_twitter_hcount, .st_facebook_hcount, .st_linkedin_hcount, .st_plusone_hcount,.st_sharethis_hcount, .st_pinterest_hcount, .st_stumbleupon_hcount {
display: block;
margin-bottom: 15px;
}
.st_plusone_hcount { margin-left: 3px }

stLight.options({publisher:’aa1224c6-b198-4ba7-8912-a0e9e2e5e489′, mobileWidget: “true”, doNotCopy: “true”});

<!––>



<!––>

<!–

–>

<!–////–>
<!–////–>


<!–////–>
<!–////–>


Which of the following technology gifts would you most like to receive?
4K streaming TV player
Fitness tracker/smartwatch
Noise-canceling headphones
Rugged Bluetooth speaker
Smart thermostat
VR gaming headset
Wifi signal booster

<!–////–>
<!–////–>


<!–////–>
<!–////–>



<!–////–>
<!–////–>


<!–////–>
<!–////–>


<!–////–>
<!–////–>
<!–////–>
<!–////–>
<!–////–>
<!–////–>



<!–////–>
<!–////–>

0 0 vote
Article Rating
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
0
Would love your thoughts, please comment.x
()
x
Register New Account
Login to Detarplus.com
Name (required)
Reset Password