5 Ways to Build Community Around Your Brand

29. May 2018.

Building a community around a brand is an important and often-overlooked part of being successful in e-commerce. “Community solidifies the relationship between your brand and your customer,” said e-commerce consultant Ian Rhodes. “It creates loyalty. Whilst the majority of retail brands are seeking people to buy from them, the community-minded brand invites people to buy into their brand.” What are the best ways to build this community? What kinds of community are most effective? How can they be sustained?

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