7-Eleven Launches On-Demand Mobile App

18. December 2017.

7-Eleven Inc. is testing on-demand ordering for delivery or in-store pickup at select Dallas, Texas, stores with its new 7-ElevenNOW smartphone app. Currently being tested in 10 downtown and uptown 7-Eleven stores, 7-ElevenNOW is expected to roll out to other U.S. locations in 2018. Customers in the Dallas area who enroll in the new app will receive free delivery on their first order. The app can be downloaded from Google Play or Apple App stores.

As it undergoes a significant digital transformation, 7-Eleven says that it continues to look for ways to expand and enhance the company’s shopping footprint, and consumers’ digital shopping experience, outside its stores.

“Today’s digitally savvy consumer expects a wide range of options right at their fingertips and 7-Eleven is delivering on that promise,” said 7-Eleven Chief Digital Officer Gurmeet Singh. “We continuously ask our consumers how we can make their lives better, and 7-ElevenNOW is a proprietary solution to their on-demand needs. The app will enable our customers to get the products they want, when and where they want them, quickly and conveniently. This is redefining convenience.”

When ordering items through 7-ElevenNOW, customers can choose to receive direct delivery to their location or pick up their prepared order at the participating store of their choice within the 7-ElevenNOW footprint. A selection of snacks, cosmetics, gift cards, home goods, beverages and hundreds of other products are available for purchase on the app.

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