Adobe Hones Target’s Personalization Tools

27. May 2018.

Adobe this week introduced three features to its Target application in an effort to improve customer experiences through increased personalization: new Personalization Insights reports; Propensity score model comparisons; and Real-time customization models. These new features give users enhanced transparency and customization of Adobe Sensei-powered AI for personalization in Target. “These additions by Adobe give customers more visibility and confidence into how AI-based results are delivered,” said Nucleus Research VP Rebecca Wettemann.

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