Much of the discussion around sales and artificial intelligence has been outwardly focused. It’s exciting to think about using AI to examine leads, sift through data, and help deliver answers that allow salespeople to close more and bigger deals. However, the excitement over using AI to organize customer information overshadows another use of AI that could be equally lucrative. AI also can be used to look inward and solve pressing sales issues — for example, sales churn. Average sales turnover rates are twice as high as all other professions.
