AI, ML Not Yet a Plug-and-Play Proposition for Marketers: Study

26. May 2021.

Personalization and automation, two of the hottest buzzwords in the lexicon of CRM practitioners, are all the rage for marketers these days. But only 14 percent of organizations are using artificial intelligence or machine language to automate their marketing campaigns. A survey by Rackspace Technology reveals that the majority of organizations worldwide lack the internal resources to support these high-powered CRM initiatives.

Original Source

We will be happy to hear your thoughts

Leave a reply

Register New Account
Login to Detarplus.com
Reset Password