Allow App to Track? Most iOS 14.5 Users Tap Fuggedaboutit!

10. May 2021.

More than 90 percent of U.S. users of the latest version of Apple’s mobile operating system iOS 14.5 are taking advantage of a new feature to block an application’s ability to track their activity on their phones. Worldwide, 88 percent of users shut down app tracking on their iPhones. This is bad news for advertisers.

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