AmazonFresh Grocery Delivery Pulling Back

7. November 2017. is narrowing the range of its AmazonFresh grocery delivery program, cutting service in at least nine states a few months after sealing its purchase of Whole Foods Market.

The company notified some customers in California, Connecticut, Delaware, Maryland, Massachusetts, New Jersey, New York, Pennsylvania and Virginia on Thursday that Amazon Fresh would close in their area, Recode reported earlier.

An Amazon spokeswoman confirmed the company had cut service to some markets, but didn’t explain why. In a statement, she said AmazonFresh continued to serve many major cities in the U.S., including Seattle, New York, Chicago and Los Angeles, and a few abroad, including Berlin, London and Tokyo.

AmazonFresh launched in Seattle in 2007, and was slow to expand beyond the company’s hometown. Groceries were uncharted territory for Amazon, whose warehousing and logistics network was geared toward delivering non-perishable goods like books and DVDs.

Amazon’s move into groceries expanded with the $13.5 billion deal to buy Whole Foods, which closed in August, and analysts have speculated since that the company might link the organic grocer to its other food-delivery experiments.

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