B2B Tech Marketers Have Work Cut Out for Them

5. January 2018.

Product reliability and ease of use are key for B2B technology marketers, according to a recent survey of technology product and service decision makers in the U.S. Four hundred B2B tech buyers participated in the survey, conducted for Lavidge by WestGroup Research. Overall, 68 percent cited reliability as the most critical criterion in their purchase decisions; 64 percent said ease of use was key. Among preferred marketing tactics, 40 percent of the decision makers ranked meeting marketers in person as their top preference.

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