Behavioral Biometrics: ECommerce Sites Validate ID Before You Even Logon

10. October 2017.

“Behavioral biometrics is a breakthrough cybersecurity technology that identifies people by how they do what they do, rather than by their physical characteristics, what they know, or by the authentication technology they possess.

Behavioral biometrics is defined as the measurement and analysis of human activity patterns. Historically, these have included keystroke patterns, gait, and handwritten signatures. However, today’s advanced behavioral biometric techniques now capture a wider array of human interactions between a device and an application, such as hand-eye coordination, pressure, hand tremors, navigation, scrolling and other finger movements.

BioCatch’s behavioral biometrics-based authentication technology analyzes the way people interact with online applications or devices. BioCatch has positioned itself as a market leader, with a solution designed to reduce transaction friction, decrease fraud and associated cyber threats, and provide quantifiable business value. The firm’s enterprise-grade solution is used by major banks and e-commerce sites worldwide, and currently monitors over four billion transactions per month, in order to provide measurable returns on investment.

“It is not enough to rely on static identification verification when opening an account or conducting a credit check,” said Frances Zalazny, Vice President of Marketing at BioCatch, in an exclusive interview with “Relying on static data makes organizations susceptible to social engineering attacks.””

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