Black Friday Shoppers Embrace Mobile, Set New Online Records

2. January 2018.

U.S. retailers crossed a historic new threshold over Thanksgiving weekend as consumers set new records for e-commerce activity and embraced mobile shopping like never before. The record-breaking $5.03 billion spent online on Black Friday — a 17 percent increase from a year ago — was in line with expectations. Consumers spent about $43.42 billion on e-commerce holiday shopping from Nov. 1 to Nov. 26, about 18 percent above a year ago. Mobile devices were used for 54.3 percent of visits and 36.9 percent of online revenue on Black Friday.

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