Blackhawk Network Expands Partnership with eBay to Provide B2B Gift Card Solutions

15. November 2017.

PLEASANTON, Calif. – November 14, 2017Blackhawk Network, a global financial technology company and a leader in connecting brands and people through branded value solutions, announced today that it has expanded its longtime partnership with eBay to provide the online marketplace with end-to-end business-to-business (B2B) gift card services. These services will assist eBay with accelerating its growth in the B2B gift card space and with widening its ability to penetrate the loyalty and incentives market.

Blackhawk’s strength in gift card solutions coupled with its recent acquisition of CashStar, a leading provider of merchant solutions for gift card ecommerce, uniquely positions Blackhawk to assist eBay in scaling its gift card offering directly to other businesses. Through the new program, businesses can order eBay gift cards to reward or incentivize customers through loyalty, acquisition, retention or promotional programs. Features of eBay’s gift card include:

  • Both plastic and egift options, and the ability to personalize messaging on each card
  • The ability for businesses to place and seamlessly manage their own orders
  • The ability to load a selected denomination from $5 to $500 per card
  • Visibility into tracking information and order history
  • Easy checkout with payment and shipping information that is securely saved to the buyer’s account for future orders

“As part of our partnership with eBay, we are delivering significant value by helping to grow and manage its B2B gift card program, while enabling eBay to become more competitive in this space,” said David Tate, senior vice president, Blackhawk. “We are leveraging the synergies and technology across both Blackhawk and CashStar to offer a complete, comprehensive gift card solution for distribution directly to business buyers.”

With its breadth of options for shoppers, eBay is a gifting destination site for businesses interested in giving gift cards to customers or employees through loyalty or incentive programs.

“Businesses looking to provide gift cards as rewards or incentives will find that eBay offers something for everyone,” said Wafa Dahel, general manager of gift cards at eBay. “With more than a billion listings, eBay has an incredible selection of a variety of products at the right price. The majority of items on eBay today are new, fixed price and ship for free, making eBay a preferred site for shoppers across the globe.”

eBay connects millions of buyers and sellers around the world and offers shoppers the ultimate choice of products in a variety of categories, including fashion, electronics, automotive, sporting goods and home and garden.

eBay by the Numbers

  • eBay has 168 million active buyers worldwide.
  • Eighty-one percent of all merchandise sold on eBay is new.
  • Eighty-eight percent of items sold on eBay are Buy It Now.
  • Two-thirds of items ship for free in the US, UK and DE.
  • A watch is purchased every four seconds on eBay in the US.
  • A smartphone is purchased every five seconds on eBay in the US.
  • A TV, video or home audio item is purchased every four seconds on eBay in the US.
  • A tool is purchased every 11 seconds on eBay in the US.

For more information on B2B gift card solutions, please visit

About Blackhawk Network

Blackhawk Network Holdings, Inc. (NASDAQ: HAWK) is a global financial technology company and a leader in connecting brands and people through branded value solutions. Blackhawk platforms and solutions enable the management of stored value products, promotions and rewards programs in retail, ecommerce, financial services and mobile wallets. Blackhawk’s Hawk Commerce division offers technology solutions to businesses and direct to consumers. The Hawk Incentives division offers enterprise, SMB and reseller partners an array of platforms and branded value products to incent and reward consumers, employees and sales channels. Headquartered in Pleasanton, Calif., Blackhawk operates in 26 countries. For more information, please visit,, or our product websites,,, and

About eBay

eBay Inc. (NASDAQ: EBAY) is a global commerce leader including the Marketplace, StubHub and Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce. Founded in 1995 in San Jose, Calif., eBay is one of the world’s largest and most vibrant marketplaces for discovering great value and unique selection. In 2016, eBay enabled $83 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit

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