Could BlackBerry Displace Apple?

31. May 2018.

I spent a day with BlackBerry last week and it brought back memories of how Apple displaced the company around a decade ago. I, like a lot of folks at the time, thought what Apple was attempting was impossible. However, after the fact, it didn’t even look difficult. BlackBerry largely has completed its pivot to software and services, but a wave of new phones from its partners apparently will be coming to market shortly. Now, BlackBerry isn’t even going to try to displace Apple, so what follows is “what if” speculation.

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