One of the top current trends in the CRM space is that AI offers “the ability to gain insight, and the most important example is visitor tracking,” said Dimitri Ahkrin, president of CRMDialer. “That’s a big component — knowing how in real time to react to something a prospect is doing on a site. It’s going to allow prescriptive recommendations about what to do in a particular moment, instead of having to crunch data after the fact. The key is having a massive amount of data and being able to leverage the different data points.”
