Demandbase officially announced ABM Analytics during its annual ABM Innovation Summit. The new tech, part of the company’s account-based marketing platform, leverages its account identification technology to help marketers analyze performance from advertising to pipeline and revenue figures. “AI gives B2B marketers a clear view into the behavior of their target accounts,” said Peter Isaacson, CMO at Demandbase. It takes basic insight and provides information to help marketers understand what their target accounts are interested in.
