Dreamforce Pivot

15. January 2018.

Dreamforce 2017 is in full swing this week in San Francisco, which means that Salesforce is changing, shedding a skin to reveal a new and improved creature. This time, rather than announcing a new cloud or a mountain of technology, the company seems focused on improving what it has and delivering a tighter and more powerful solution set for a future that’s just emerging. I see a pivot in all this. Let me explain. The emphasis this time seems to be on delivering what we used to call “whole product.”

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