Facebook on Wednesday launched “Discover Growth,” a global ad campaign targeting B2B marketers.
The 30-day U.S. ad campaign will run both on and off the Facebook platform. The on-platform campaign reportedly will consist of one ad per day on Facebook, Instagram and the Facebook Audience Network. The ads will be a mix of video lead and link ads, complete with relevant direct-response data and insights. “It’s Facebook’s first global B2B ad campaign to attract more buyers,” noted Constellation Research analyst Cindy Zhou.