Going Digital: The Race to Meet B2B Customers’ Evolving Expectations

2. November 2017.

In Q3 2017, Behalf surveyed decision makers among its network of B2B payment acceptance partners to identify common goals and pain points. A few themes became clear:

  1. Online shopping has changed buyer behaviors, shifting the dynamic of the buyer-seller relationship. Business buyers, who previously leaned heavily toward relationship-oriented purchasing decisions, now evaluate their product and service choices online.
  1. Consequently, the digital arms race is on. Online retail giants like Amazon have doubled down on their focus within the B2B segment, posing a significant threat to traditional wholesalers. Even the most established B2B players are feeling this pressure on their sales models and rushing to transform delivery channels to catch-up to their customers’ increasingly digital demands.This paper explores the challenges facing B2B merchants in the digital marketplace era and offers an innovative technology solution.


Behalf is a NYC-based Fintech specializing in working capital solutions for the B2B community. The Behalf payments platform empowers commerce for businesses large and small by unlocking the power of “Trade Terms” on every transaction. When businesses buy with Behalf, they enjoy their choice of flexible payment terms and up to six months of extra time to pay. When businesses accept Behalf, they see sales increase by 10%-20%. To learn more about how Behalf is transforming the way businesses buy and sell, visit www.behalf.com.

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