Google Adds a Brick to Online Publishers’ Paywalls

23. October 2017.

Google on Monday announced that it was dropping its decade-old policy of requiring media and news publishers to provide a limited amount of free content. The so-called “first click free” policy meant that publishers had to make a certain amount of content available to users who conducted a search on Google, even if their stories, videos or images otherwise were behind a paywall. Media publishers had been required to provide at least three free stories or similar content before those clicking on links via Google would have to pay.

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