What would it take to cause Apple to fail? While Steve Jobs was alive, the prevalent belief was that it would take his removal from the firm. That has happened, but Apple’s valuation and reserves are higher. Although the foundational element is gone, no one really went after Apple hard until last week, when Google launched a comprehensive strategy that clearly targeted the company. It attacks Apple’s products directly and flanks it as well. While this is an impressive attack on Apple, it doesn’t yet have all the elements it needs to succeed.