Apple Pay is the mobile payment and digital wallet service from Apple that lets users make payments using an iPhone, Apple Watch, iPad or Mac. It was first launched in the US in October 2014, and has since rolled out in more than 20 countries worldwide.
The basic aim of Apple Pay is to make the payment process simpler, quicker and more secure. It allows consumers to pay for goods with a simple tap, in-app or online, or to perform peer-to-peer (P2P) payments.
For banks, Apple Pay represents an opportunity to offer innovative mobile payments services to users of the latest Apple devices. With Apple leading the market, Apple Pay also represents an opportunity for banks to provide innovative services and to expand their customer base. Consumers want to use Apple Pay, and it seems they are willing to move their money around to gain access to it. A survey revealed that 4 out of every 10 UK consumers would be willing to switch banks if their current bank did not, or was unable, to offer mobile payments.