HubSpot Connects With Shopify, Workplace by Facebook

30. June 2018.

HubSpot has rolled out platform integrations with Shopify and Workplace by Facebook, which are designed to support the marketing and sales efforts of small and mid-sized businesses. The Shopify integration lets e-commerce marketers sync specific merchant sales data from Shopify into HubSpot for use as a marketing signal; segment users based on products, deals and order history; welcome and onboard new customers; follow up on abandoned shopping carts; and attempt to re-engage inactive customers.

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