MasterCard launches Masterpass QR Facebook bot for Nigerian merchants

9. April 2018.

MasterCard will use Facebook Messenger to provide technology to small businesses in Africa and Asia in an attempt to drive affordable acceptance of electronic and mobile payments, according to a press release.

The company made the announcement at the annual Mobile World Congress in Spain.

The Messenger experience will launch in Nigeria, where MasterCard will pilot a new Masterpass QR bot to help business owners move beyond cash transactions to accepting QR payments, according to the release. Ecobank and Zenith Bank will support this inaugural program. The pilot in Nigeria is the beginning of a larger plan by the two companies to include more businesses into the digital economy.

“Every business owner is looking for ways to increase sales and draw new customers into their stores. By offering QR-based digital payments, smaller retailers can achieve these goals and create greater customer stickiness with little to no investment beyond the phone they already have,” Jorn Lambert, executive vice president for digital channels and regions for MasterCard, said in the release. “Masterpass QR opens up new commerce channels for these merchants and enables them to create auditable transaction records. These advances open doors to other financial tools and products such as loans to drive added business growth.”

To get started, businesses can send a request to the bot to enable QR payments, receive approval from the bank, set up an account and start accepting digital payments in a fast, simple and secure manner. Once the account set up process is complete, business owners can print and display the QR code in their stores or save the code on their phones. Customers can pay by either scanning the code from their smartphone or by entering the merchant ID associated with the QR code into their feature phone, according to the release.

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