New Integration Improves Engagement for B2B Marketers

24. January 2018.

BrightFunnel this week announced the integration of its BrightFunnel Revenue Intelligence Suite with Microsoft Dynamics. The integration will let enterprise B2B marketing teams analyze the impact of marketing investments on their companies’ business, BrightFunnel said. They’ll be able to accurately measure marketing attribution to pipeline and revenue across every marketing channel, campaign and initiative. The integration will let Microsoft Dynamics CRM customers optimize and accelerate the buyer’s journey.

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