Nordstrom And Everlane Pair Up For A Pop-Up

25. September 2017.








High-end department store Nordstrom will be offering a unique in-store shopping experience, featuring an in-store pop-up shop with the ethical fashion e-tailing crew from Everlane, according to recent news reports from Chain Store Age.

The Pop-In at Nordstrom concept will showcase the fashions for which Everlane is famous: high-quality, ethically made fashion staples in the minimalist design aesthetic the brand’s fans tend to favor. The in-store shop will launch in eight Nordstrom stores starting on Friday (Sept. 29), and run through Nov. 12. The Pop-In items will also be available online for purchase.

With an eye toward clean lines and warm tones, the in-store shops will carry a wide range of categories for both male and female shoppers. These include denim, cashmere, shoes, leather goods and more, the basic staples of the conservatively snappy dresser.

The pair up is the first of its kind for Everlane, a brand which first launched in 2011 under the banner of “radical transparency” for customers when it comes to the goods they buy.

The Everlane team has disclosed the construction costs of each item in its inventory, showing consumers what was spent on materials, labor, duties and transport. It even shows customers its margins by publishing its mark-up. At present, the company is said to be considering opening brick and mortar locations of its own in San Francisco, the city where it was founded.

“I really believe in Everlane’s mission, and think they’ve become distinguished leaders in the transparent retail space,” said Olivia Kim, vice president of creative projects for Nordstrom. “Their transparency model is forging a new path in retail by cutting out the middleman, and showing customers exactly where their products are being made and how much they really cost.”

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