“There’s this notion that software is primarily something you have to work for,” said Jon Lee, CEO of ProsperWorks. “There’s a lot of data entry, a lot of navigating screens and moving between different windows. Software as it was designed in the 1980s was a database for recording information. The trend you’re seeing today is … what if my software works for me? You see companies trying to use machine learning and AI to record calls and help them sell. Rather than being just a recording device, it’s now a coaching device.”
