Salesforce Connects With Marketing

3. August 2018.

A good way to understand what Salesforce articulated at Connections 2018 is to recall the direction it set a few years ago, when CEO Marc Benioff said the company would develop most apps for the small screen first. That was a concession that handheld devices would become the primary devices we’d all use in business. So far that’s been a good bet. This piece is being written on a conventional laptop, but it’s highly likely that people will read it on a variety of devices and in a plethora of locations tethered to the Internet through WiFi.

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